HIV Counselling and Testing

SFH developed the New Start HIV Counseling and Testing (HCT) programme in partnership with the South African Government. The New Start HCT programme is funded by the South African Government, the US Centers for Disease Control and Prevention (CDC) through the President’s Emergency Plan for Aids Relief (PEPFAR) and the Global Fund to Fight AIDS, Tuberculosis and Malaria. New Start HCT is a franchise network that brings SFH and other local NGOs together to provide high quality HIV counseling and testing, as well as CD4 count testing and sputum collection for TB diagnosis.


The objective of New Start HIV Counseling and Testing is to increase the number of adult South Africans who know their HIV status. New Start aims to create consumer demand for HCT through marketing and providing technical support to HCT clinics. It also targets those least likely to go to government clinics for testing – young adults, men and couples.


Each New Start centre provides high quality, confidential HIV Counselling and Testing for a subsidised R25 at fixed sites. New Start HCT also brings its services to communities, partner NGOs and to corporate work places. We work with a variety of partners on HCT communications and service provision. Services offered at all our mobile units are free.

    Key elements of SFH's CT social marketing franchise include:
  • Standardised service delivery and protocols
  • Common staff training
  • Quality assurance to monitor compliance with standards and norms
  • Ongoing technical support for CT clinics
  • Communications and demand creation based on a unifying brand
  • Strong management information systems and procedures


New Start is expanding throughout the country through non-profit franchising. Partner NGOs will receive technical, financial, quality assurance and training support from New Start. SFH also provides training on CT and provider-initiated counseling and testing.


Interested in learning more about New Start franchise opportunities for NGOs or provider-initiated counseling and testing training?
Visit the New Start Website.




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