What we do

The New Start Social Franchise

In South Africa, the name New Start and its rising sun logo, have become synonymous with no-cost, high quality HIV prevention services.

New Start is a PSI franchise that spans several countries, including Zimbabwe, Botswana, Lesotho, Mali, Namibia, Swaziland and Zambia.

SFH uses the franchising model within South Africa to establish a viable network of services. SFH has social franchising partnerships with the non-profit organizations like Mosamaria and the Training Institute for Primary Healthcare to provide HIV testing services and with Thathenda Healthcare and the Perinatal HIV Research Unit to provide MMC services. All franchise partners follow standard service guidelines and provide similar quality of service.