SFH's research programme

The Society for Family Health (SFH) is committed to an evidence-based approach to the health products and services it offers and the health campaigns that it organises.

There is a wealth of information available and we make good use of the studies conducted by many reputable research groups in South Africa and beyond our borders. We also contribute to this pool by generating primary research. As an organisation continually involved in social marketing of health products and services, our research focuses strongly on understanding the markets for these non-commercial products and services.

Over two decades we have undertaken multiple studies to inform the establishment, expansion and improvement of our own programmes. In recent years we have been commissioned by external organisations, including the Department of Health, to assist them with market research that would strengthen their HIV prevention programmes.

In 2013, SFH undertook a perceptions study of the government's Choice condom, hundreds of millions of which are distributed annually, free of charge. The study involved conducting focus groups with condom users and revealed both positive and negative perceptions of the Choice condom brand. SFH made recommendations on the rebranding of the Choice condom which were accepted by the Department of Health and began to filter into the market in March 2015.

Other research undertaken by SFH includes:
  • The nature and extent of the condom market in Southern Africa.
  • HIV self-testing research, to assess the perceptions and usability of the HIV self-testing kits.